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Sabtu, 19 Mei 2012

The Pleasures Of Getting A Free iPod

We all know that an ipod is expensive. The new releases of APPLE ipods are really unaffordable for normal people. But if you are only after listening to songs and don’t really care about videos, playlists, etc, I suggest that you buy the ipod shuffle instead.

It is the cheapest ipod out in the market today but it already cost thousands of pesos. It is already expensive considering people without big paychecks. So if it is expensive, why would you want to have it anyway if you can’t afford it? It is not even a necessity anyway. We don’t exactly need it to live and you are not obliged to buy one.

But having an ipod would be a big benefit because it brings you wireless entertainment. Plus considering its uncanny portability, it is really a must have gadget. It can play hundreds of songs even though it is just a small box. The ipod is simply an amazing and entertaining device. Imagine a gadget that has the capability to play songs, organize playlists, and show videos.

But let us go back to reality here, the reality I was mentioning earlier. These devices are definitely not cheap and it will be hard to buy one. You will really have to save for it. You might even have to cut short on other stuff and limit your meals. These high prices deprive of people of their passion to listen to music.

But what would you feel if someone would give you a free ipod? Now, you do not have to spend your own money and savings, instead it would be given to you for free. That would be wonderful, won’t it? But the question there is, where in the world will you get a free ipod?

Nowadays, many people use this free ipod as a gimmick. They could attract many people for the promise of a free ipod. Most of the promos include a free ipod as one of their prizes. If you would only join, you would have the chance of winning a new and free ipod. I guess that they are including a free ipod as one of their prizes to invite more people to join the promo because almost every people want an ipod inside their pockets.

If you would be one the winners of the free ipod, you will definitely be excited about it. If you think about it, a device worth thousands will be yours for free, it is like a gift from heaven.

A promise of a free ipod can also be use for advertising. You can advertise a certain event of maybe a product given that if they but, they might win a free ipod. Many would be buying your product or will be going to your event.

Another example is, if you a restaurant and the number of customers are low, try on giving a free ipod a prize in a raffle and that they can acquire the raffle tickets only if they ate at your place. Next thing you know, there will be a sudden increasing in the number of your customers. The results may be shocking.

You would be surprise see that many people would be eating at your place because they want to have a chance on winning that free ipod. A free ipod brings wonders to your life. Now, it is no longer just a device for entertainment but for business as well.

But why and how does a free pod do this? As we all no, gadgets is the in thing today and the ipod is one of the front runners in that category. Although we hate to admit it, it is human nature to want what is in. Even if people can’t afford it, they really still crave for it. That is why a free ipod is so attractive and catchy for those poeple who want it but don’t have the money to purchase it.

But is it all about being in? In my opinion, a free ipod is attractive because it will bring you entertainment with comfort because it is portable and is easy to use. You can listen to music and watch videos with one click. This is like the extreme gadget for music lovers. And music doesn’t only include those of the rich, it goes all the way down to the middle class and the poor.

And for their love of music, a free ipod is all that’s left for them to have this magnificent device and enjoy music.

Sabtu, 12 Mei 2012

The iPod Junkie’s Dilemma

Modern society keeps creating new and better ways of fulfilling a need. Living in the digital age has never been more exciting and for anyone who can afford these gadgets, life is indeed sweeter. One of the most influential devices ever created is the ipod. These nifty portable audio players created by Apple Computers has redefined our understanding of personal freedom and customization. For anyone who loves music and multimedia, ipod is the best media player out there in the market.

Before the ipod, MP3 players were the best portable players around. Primarily a flash drive, these devices had limited features. The screen size was small and only text is allowed. The colored screen was optional  and the memory size only went up to 1 GB. But with the introduction of the ipod and its succeeding generations, music lovers were transported to another realm. A world where they can only listen to all the songs that they want to hear. Once they put on their ipod, they have total control over what tunes should fill their heads. Call it listening to their daily-personalized soundtrack.

Is all this ipod play list personalization good for its users? Apparently some detractors don’t think so. They argue that too much personalization limits the listener to the new genres of music. Constantly listening to Eminem or Christina Aguilera on your ipod can deny you the pleasure of discovering new artists like Ne-yo or new music styles like trip hop. Ipod users become islands of their own, trapped in a floating music bubble of their own making.

Not only that, frequent users have become oblivious to their surroundings making discovery of new sounds very difficult. It can be of grave concern especially for those emergency cases when one is not able to hear a call for help because the other person is too distracted by their ipod. Such cases may seem extreme but turn to Hollywood movies and you’ll see how prevalent such instances are.

Ipod fans say otherwise. They say they can be as entertaining as the FM radio that has more content and users are exposed to more styles and artists on a regular basis. Plus there are some trivia and entertainment news that you cannot get from this device without buying accessories. Because of this, a new trend was born through the ipod called podcasting. Podcasting is a radio-style program that can be shared to other people through the Internet and played back in their ipod. You can create your own program and broadcast it to the World Wide Web.

Ipod users and fans have come up with ingenious ways of making their toy into more than just a digital audio player. Some have opened up it up and tinkered with its hardware and software. The result? An ipod that has an organizer function that stores addresses and calendar events in its memory. While it does need some getting used to, fans are thrilled at the devices’ limitless possibilities. Apple Computers then gave us the fourth generation of ipod more commonly known as the ipod photo.

This generation boasts of a colored display and photo transfer capabilities. As the company realized the need for something more innovative, the fifth generation was released. This ipod series is currently the hottest model because of the video function. Ipod video can play MPEG-4 and H.264 video with resolutions of up to 480 x 480 and 320 x 240. Its potential as a marketing and advertising tool is so huge that even Apple is overwhelmed with the idea. One possible product for this is the selling of video formats like music video clips and television show reruns.

The personalization of ipod is not a big issue among its many patrons. It is this quality that makes the device so appealing to them. Our age today holds value to the importance of self-expression. Ipod can deliver that self-expression through personalized covers, skins, accessories and a host of other complimentary software. It becomes an extension of one’s taste in music and other multimedia formats. The only real dilemma for any ipod junkie nowadays is getting the money to buy all those accessories.

Kamis, 03 Mei 2012

Handling the Apple iPod Fame and Lawsuits

With the success of the apple ipod series of Apple Computer, it is no wonder that there will be an apple ipod lawsuit on the table. Apple Corps sued the apple ipod creator, Apple Computer, of a breach in their agreement over the use of their famous trademark. Last March 2006, the hearing for the Apple ipod began before the London court.

Before any of the loyal fans of this iconic device dismiss this Apple ipod case as envy,it is important to look behind the court history of these two companies. The Apple ipod case is the latest court battle of these companies. In the early 80’s, Apple Computer paid Apple Corps $80,000 and promised that they will never enter the music business. 1989 proved to be another hot year between them after Apple Corps took Apple Computer to court again, this time for a music-making program and a microphone.

The latter paid Apple Corps another $26 million and was allowed to sell goods and services for the reproduction, play, running or otherwise delivery of music content. Apple Corps maintained the rights to creative works containing music. Their agreement only prevented Apple Computer in distributing content on media like CDs and tapes. It is vague on the stand pertaining to later inventions like digital music files or even the devices that they run on.

Mainly a trademark dispute, the Apple ipod case has become a much-anticipated issue. Because of the 1991 agreement, Apple Computer says that they are allowed to use the logo on the apple ipod and iTunes because they don’t own the rights to all their music, just the digital technology to handle its distribution. Whatever they have used the trademark on is well within their agreement.

Anthony Grabiner, Apple Computer’s lawyer believes they have a strong defense against Apple Corps. Meanwhile, Apple Corps is seeking damages and demands that the company and apple ipod maker to stop its use of the apple logo on their iTunes Music Store and the in advertising for the site.

Many fans of the Apple Computer products think that the Apple ipod case has some bearing. There are those who suggest that Apple Computer should just completely change its logo to end any lawsuit from being filed against them in the future. Ilounge.com visitors see this Apple ipod case as an admission that Apple Computer has indeed violated their agreement with Apple Corps especially when they are judged by the previous settlements that the former offered.

What this Apple ipod case really shows is a warning to all companies. Trademark and copyright lawsuits can be very expensive to settle especially when your company has just picked up business. That is why many companies invest heavily in market research, branding and patents. Make sure that you check the copyright of any of your business processes, logos and symbols before releasing it to the public. Setting everything in  order will help your company avoid nasty court battles such as the Apple ipod case.

Eddie Cue, iTunes vice president at Apple Computer, took the witness stand April 3, 2006 to defend his company. Cue testified that the Apple Computer did not violate their 1991 agreement by using the Apple logo on their iTunes Music Store. What they provided was data transmission and not the original rights to the songs.

During the closing in the Apple ipod case, Anthony Grabiner defended Apple Computer’s right to use the logo because they are promoting the iTunes store and not the music itself and as long as they indicate the origin of the software and downloading services, they have not breeched anything.

Apple ipod will still remain as the most popular audio and multimedia player device in the market despite lawsuits filed against them. The apple ipod sales will continue to soar as users and patrons find more and more ways to use their apple ipod in their daily lives. Of course, there will be dissidents. By experience, anyone who can complain will complain so no matter how Apple ipod tries to meet its consumer’s needs, they can’t please everyone.

The ruling for the Apple vs. Apple trademark case is unlikely to be before the Easter break. As to how this all ends for the apple ipod, we will just have to wait and see.